Intro to Search Marketing
Learn to leverage search engines like Google to reach prospective buyers online.
Intro to Search Marketing will teach you the basics of search engine optimization (SEO) and search engine marketing (SEM). You'll learn skills like:
- Creating buyer personas
- Writing a compelling value proposition
- Conducting keyword research
- Identifying link building opportunities
- Google Ads fundamentals
- Writing compelling ad copy
You'll also have the opportunity to review your work and projects with course creator and expert digital marketer Geoff Roberts!
Geoff is co-founder of Outseta and a mentor for students in Springboard's Digital Marketing Career Track. Geoff also helps and advises startups on growth strategy through his consultancy SaaS Growth Strategy.
Geoff was previously head of marketing at Buildium, where he employed SEO and SEM strategies that grew the company by more than 10,000 customers and $15M in revenue over the course of five years. Buildium has been on the INC 5000 list of America's fastest-growing private companies for seven consecutive years, a feat only 3.5 percent of companies have achieved.
Geoff lives in San Diego, CA.