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Intro to Search Marketing
Unit #1 - Marketing Fundamentals
What is search marketing?
Select a product
Create a buyer persona
Create a value proposition
Organic Search / Search Engine Optimization (SEO)
What is search engine optimization?
Keyword Research
Link Building
Paid Search / Search Engine Marketing (SEM)
What is search engine marketing?
Google Ads fundamentals
Writing ad copy
Do you like what you've learned so far?
What is search engine optimization?
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